Portfolio

Project Summary

Founded and developed La Rie Perfumery, a creative-focused fragrance brand that collaborates with artists, handling everything from scent formulation to brand storytelling and product photography.

My Role

Lead Perfumer, Brand Strategist, Product Developer, Creative Director (GROUP PROJECT - Co-founder with partner)

Impact Made

• Developed complete product line from concept to market
• Established artist collaboration network
• Built brand identity through narrative-driven marketing
• Achieved positive client feedback and repeat customers
• Created sustainable production workflow

What I Learned

• End-to-end product development in creative industries
• Balancing technical formulation with artistic vision
• Building brand identity through storytelling
• Managing multiple stakeholders (artists, suppliers, customers)
• Photography and visual communication skills

Project Summary

Won 1st place in Foreword Library's writing competition with a reflective essay exploring the relationship between literature, personal identity, and social commentary.

My Role

Writer and researcher (INDIVIDUAL PROJECT - Self-initiated)

Impact Made

• Selected as winner from 100+ entries
• Recognized by jury for originality and authentic voice
• Successfully translated complex philosophical concepts into accessible narrative
• Demonstrated ability to blend theoretical knowledge with personal experience

What I Learned

• Advanced academic writing and argumentation
• Research methodology in literature and social commentary
• Audience engagement through personal storytelling
• Competitive writing under thematic constraints

Project Summary

Developed a fragrance inspired by Indonesian folklore for the Ministry of Industry competition, combining traditional storytelling with modern perfumery techniques.

My Role

Concept Developer, Perfumer, Cultural Researcher, Storyteller (INDIVIDUAL PROJECT - Competition Entry, ONGOING)

Impact Made

• Created original fragrance concept merging cultural heritage with contemporary appeal
• Developed comprehensive brand narrative connecting Indonesian folklore to modern identity
• Demonstrated technical perfumery skills in complex scent composition
• Advanced to national competition level

What I Learned

• Cultural research and respectful interpretation
• Translating abstract concepts (folklore) into sensory experiences
• Competition strategy and presentation skills
• Integration of traditional elements with modern innovation

Project Summary

Developed a personalized fragrance service, creating custom scents based on individual client preferences, memories, and personality profiles.

My Role

Fragrance Consultant, Perfumer, Client Experience Designer (INDIVIDUAL PROJECT - Self-initiated)

Impact Made

• Established systematic approach to personalized scent creation
• Built repeat client base through high satisfaction rates
• Developed consultation methodology for translating emotions into fragrance
• Created scalable service model

What I Learned

• User experience design in sensory products
• Client consultation and requirement gathering techniques
• Personalization at scale methodology
• Service design and customer journey mapping

Project Summary

Launched strategic blog platform and created viral critical analysis of Indonesian creative market that sparked industry-wide discussion, generating 2K+ likes and cross-platform engagement.

My Role

Content Creator, Industry Analyst, Digital Strategist, Community Discourse Leader (INDIVIDUAL PROJECT - Self-initiated)

Impact Made

• Created viral content (2K+ Twitter likes, 3K+ engagement on related discussions)
• Sparked cross-platform industry discourse (Twitter, Facebook communities, Instagram stories)
• Referenced by multiple creative event organizers and artist communities
• Established thought leadership position in Indonesian creative market
• Built engaged readership through consistent SEO-optimized content strategy

What I Learned

• Power of critical analysis in driving industry conversation
• Multi-platform content distribution and amplification
• Managing public discourse and diverse feedback (positive/negative)
• Building authority through controversial but constructive commentary
• Community engagement and thought leadership development